Toyota promotes Buckle Up for Life

Plano based Toyota and Cincinnati Children’s have partnered with Children’s Health – one of the leading pediatric health care system in North Texas – to launch the national education program called Buckle Up for Life in North Texas.

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Problem: One of the leading causes of childhood death is incorrect or no use of car seats in the U.S. By one measure, 78.6% of children inspected at The Safety Source-Injury Prevention Service’s 2013 child passenger safety program at Children’s Medical Center Dallas were riding incorrectly, or unrestrained.

Program: During the 6-week program, specialists work closely with parents and caregivers to teach them about all aspects of car seats, booster seats and seat belts. The program is offered in English and Spanish and also provides free seats to families in need.

Children’s Health joins leading children’s hospitals across the country that offer Buckle Up for Life. Toyota is providing funding for over 40,000 car seats for families in need.

Mike Goss is the General Manager of Social Innovation at Toyota Motor North America.

Gloria Del Castillo is a child passenger safety expert at Cincinnati Children’s and senior outreach specialist for Buckle Up for Life.

“According to the National Highway Traffic Safety Administration, automobile crashes are one of the leading causes of accidental death for children. Injury prevention and education are critical components of our mission to make life better for children. The partnership with Toyota and Cincinnati Children’s further extends our care beyond the hospital walls – teaching families about proper car seat safety with the ultimate goal of preventing unnecessary injury.”

– Christopher J. Durovich, president and chief executive officer of Children’s Health.

Background:

Buckle Up for Life was created by Toyota and Cincinnati Children’s in 2004.